Why Campaigns Live and Die by Content Marketing Analytics

Content Marketing Analytics – Consider Before You Share. – If you’re a business, the takeaway is that sharing without analytics is essentially useless, that engagement is not as valuable as insight,

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3 Ways to Master Google Analytics Management

3 Tips To Master Google Analytics Google Analytics can illuminate the path to success in digital campaigns by providing insight into what’s working and what’s not.  The problem is, many

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Advice from a Google Analytics Agency on DIY Management

  Google Analytics is a free, and powerful, tool that could vastly improve your digital campaigns. The catch is, you’ve got to invest time and effort in learning how it

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Visual Financial Modelling & Systems Visualisations

A Finance Data Problem. Visual Financial Modelling & Systems Visualisations Digitized cash is invisible. It’s physical existence and its flow through your company’s coffers are referenced only by numbers on

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The Difficulties of ‘Toolifying’ Data Analysis

There's plenty of software to muck around with data, but to gain the skills to really get something out of it, that takes time and experience. Mikio Braun, a post doc in machine learning, explains . For a number of reasons, I don’t think that you cannot "toolify" data analysis that easily

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Data Visualisation Tools: A Curated List

When I meet with people and talk about our work, I get asked a lot what technology we use to create interactive and dynamic data visualizations. At Interactive Things, we have a set of preferred libraries, applications and services that we use regularly in our work. We will select the most fitting tool for the job depending on the requirements of the project

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Social Media Analytics Infographic — Five Fast Facebook Facts

Facebook data is available for over 200 countries and over 120 cities. This infographic shows a few statistics on its worldwide usage. Click the image above to see a PDF version

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