What is Explainable AI (XAI)?

What is Explainable Artificial Intelligence (XAI)? A New Design Frontier in Machine Learning As smart algorithms, artificial intelligence and machine learning applications are finding its way into our daily lives,

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A Guide to Choosing the Right BI Tool for You!

Business Intelligence Tools Amazon Web Services recently came out with a shiny new toy for us data enthusiasts — Amazon Quicksight. For those of you (also us) that’s already used

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Bridging the Gap: Applying Design Thinking to Data Science

Design Thinking Meets Data Science The term “Big Data” has gained lots of attention in recent years. Want to know what the sexiest job of the 21st century is? It’s

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The Future of Marketing Analytics

The Future of Marketing Analytics The digital revolution today has brought disruption. Marketers have to think smart – and fast. Combined with the increasing and always-changing consumer expectations, decisions have

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Digital Marketing Dashboards & Systems Visualisations

The Common Digital Marketing Problem No matter what industry, we’ve heard the same underlying problems in our clients’ marketing operations. Key questions that could be answered from their current data

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Visualising the Data in Your Marketing System

Do you know what your digital marketing system looks like? Like, physically, looks like? Imagine a network of veins, valves, and organs — all labelled for clarity, informing everyone who

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Why Campaigns Live and Die by Content Marketing Analytics

Content Marketing Analytics – Consider Before You Share. – If you’re a business, the takeaway is that sharing without analytics is essentially useless, that engagement is not as valuable as insight,

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Visual Financial Modelling & Systems Visualisations

A Finance Data Problem. Visual Financial Modelling & Systems Visualisations Digitized cash is invisible. It’s physical existence and its flow through your company’s coffers are referenced only by numbers on

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The Difficulties of ‘Toolifying’ Data Analysis

There's plenty of software to muck around with data, but to gain the skills to really get something out of it, that takes time and experience. Mikio Braun, a post doc in machine learning, explains . For a number of reasons, I don’t think that you cannot "toolify" data analysis that easily

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Data Visualisation Tools: A Curated List

When I meet with people and talk about our work, I get asked a lot what technology we use to create interactive and dynamic data visualizations. At Interactive Things, we have a set of preferred libraries, applications and services that we use regularly in our work. We will select the most fitting tool for the job depending on the requirements of the project

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