What is Explainable AI (XAI)?

What is Explainable Artificial Intelligence (XAI)? A New Design Frontier in Machine Learning As smart algorithms, artificial intelligence and machine learning applications are finding its way into our daily lives,

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A Guide to Choosing the Right BI Tool for You!

Business Intelligence Tools Amazon Web Services recently came out with a shiny new toy for us data enthusiasts — Amazon Quicksight. For those of you (also us) that’s already used

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Bridging the Gap: Applying Design Thinking to Data Science

Design Thinking Meets Data Science The term “Big Data” has gained lots of attention in recent years. Want to know what the sexiest job of the 21st century is? It’s

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The Future of Marketing Analytics

The Future of Marketing Analytics The digital revolution today has brought disruption. Marketers have to think smart – and fast. Combined with the increasing and always-changing consumer expectations, decisions have

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Digital Marketing Dashboards & Systems Visualizations

Digital Marketing Dashboards & Systems Visualizations The Common Digital Marketing Problem No matter what industry, we’ve heard the same underlying problems in our clients’ marketing operations. Key questions that could

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Visualizing the Data in Your Marketing System

Do You Know What Your Digital Marketing System Looks Like? (Like, physically, looks like?) Imagine a Network of Veins, Valves, and Organs — all labeled for clarity, informing everyone who

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Six Google Analytics Data Questions

Six Questions Content Marketers Should Ask of Their Google Analytics Data Understanding the Value and ROI of Content is Imperative to Modern Marketing Analytics. Here are some great ways to

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Data Analysts Challenges

4 Challenges Facing Business & Data Analysts Right Now “Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore

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Marketing Analytics In 2016

 4 Marketing Analytics Trends That Will Kill It In 2016 As digital marketing continues to evolve and marketers gear up for 2016, here are the 4 analytics trends that we

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Google Analytics Dashboards

4 Reasons Your Business Should Be Using a Dashboard in Google Analytics & Why. Google Analytics is the go-to tool for most business web traffic collection. It’s lightweight, robust, easy

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