Case-study: Victoria University Dashboards & Infographic Reports

A case study on a Tableau dashboard, infographic and data design project for the marketing team at Victoria University.

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Visualizing Data for the Chief Marketing Officer (CMO) Presentation

Recruiting a Chief Marketing Officer in a data-driven world isn’t easy. Heads of corporate marketing often rise through the ranks without the scientific or technological background needed today. This presentation

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Marketing Analytics In 2016

 4 Marketing Analytics Trends That Will Kill It In 2016 As digital marketing continues to evolve and marketers gear up for 2016, here are the 4 analytics trends that we

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Google Analytics Dashboards

4 Reasons Your Business Should Be Using a Dashboard in Google Analytics & Why. Google Analytics is the go-to tool for most business web traffic collection. It’s lightweight, robust, easy

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Why Campaigns Live and Die by Content Marketing Analytics

Content Marketing Analytics – Consider Before You Share. – If you’re a business, the takeaway is that sharing without analytics is essentially useless, that engagement is not as valuable as insight,

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3 Ways to Master Google Analytics Management

3 Tips To Master Google Analytics Google Analytics can illuminate the path to success in digital campaigns by providing insight into what’s working and what’s not.  The problem is, many

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Advice from a Google Analytics Agency on DIY Management

  Google Analytics is a free, and powerful, tool that could vastly improve your digital campaigns. The catch is, you’ve got to invest time and effort in learning how it

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Content Marketing Analytics: Getting Started, Adjusting Your Strategy

The Need for Content Marketing Analytics You’ve probably heard it before but I’m going to say it again: there’s no point in creating content if you don’t have a way

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Healthcare Marketing Dashboard

With Datalabs’ help, at a Chief Marketing Officer’s level, reporting is now a unified dashboard — simple and insightful. An online healthcare and insurance company came to Datalabs with a

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