With Datalabs’ help, at a Marketing Director’s level, reporting is now a unified dashboard — simple and insightful.
[/one_third] [one_third]Datalabs aggregated and analysed nearly 20 sources of data. We worked with the company’s various agencies and sifted through their marketing software feeds for insights that drove brand awareness, engagement, marketing costs, and leads. What was unique and what drove the business, we visualised in the dashboard below.
[/one_third] [one_third_last]We visualised marketing channels, leads by geography, cost per lead, brand awareness, and we visualised where to company stood in relation to its competitors. For this healthcare and insurance company, no longer is reporting an endless series of PDF tables.
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