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User Interface Design for Analytics Presentation
09 November 2016
Data Visualization Conferences 2017 0
Data Visualization Conferences 2017
09 November 2016
Conference Keynote Speakers & Presentations
Visualizing Data for the Chief Marketing Officer (CMO) Presentation
November 9, 2016 by Datalabs in Conference Keynote Speakers & Presentations

Otto Ottinger's Chief Marketing Officer Presentation Keynote Conference Presentation Slide

Recruiting a Chief Marketing Officer in a data-driven world isn’t easy. Heads of corporate marketing often rise through the ranks without the scientific or technological background needed today.

This presentation looks at the CMO position through the lens of a modern marketing analytics dashboard, via the financial & brand metric drivers of success.

By experiencing modern marketing via a dashboard, corporate boards & Chief Executive Officers can imagine the CMO skills & experience needed now.

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