With Datalabs’ help, at a Marketing Director’s level, reporting is now a unified dashboard — simple and insightful.

An online healthcare and insurance company came to Datalabs with a problem: zero visability of its “big picture” marketing data. The company is the expert in digital marketing in its industry, but lacked a central dashboard, showing where it acquired its leads. Datalabs went to work.
Datalabs aggregated and analysed nearly 20 sources of data. We worked with the company’s various agencies and sifted through their marketing software feeds for insights that drove brand awareness, engagement, marketing costs, and leads. What was unique and what drove the business, we visualised in the dashboard below.
We visualised marketing channels, leads by geography, cost per lead, brand awareness, and we visualised where to company stood in relation to its competitors. For this healthcare and insurance company, no longer is reporting an endless series of PDF tables.

Healthcare Marketing Analytics Dashboard Design

Find out more about streamlining your marketing reports and systems with your own dashboard.

Want to chat to us about your data problems?

Give us a call on 03 9416 3033 (AUS) or +1 (650) 646-3793 (USA).

Or … head straight to our inbox at hello@datalabsagency.com

Contact Datalabs about Your Dashboard or Data Design Needs »

In addition to dashboard design, Datalabs can also supply consultants, visual strategy advice, and design your company a data visualization style guide. Simply contact us by using the form below.
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