In design, it is always good to be visual.
“Our brain processes images 60,000 times faster than reading text.” – Mike Parkinson
Photography is indeed a universal language accepted and understood by a wide range of audience regardless of age and background. Even if the content is text-heavy, the addition of photography elements will keep the viewers’ interest and goad them to read further. To maximise the use of images in your design, there are tips and tricks that you should follow. Interested to know more? Continue on reading…
Photo is content. Be it a webpage, data visualisation design, a presentation, or whatever else it is, photos should be treated as part of content as it is as important as the text. A photo is worth a thousand words, they say, and it is indeed true, since it can communicate and portray so much more than the text itself. Before deciding on what photos to include, certain questions need to be asked.
Recently, the internet has shifted towards using imagery that is more authentic and realistic, generally showing more diversity. Instead of using “stock” like images, people prefer seeing real-life situations, as it is more relatable. What are the key criteria in picking better images?
2. Types of images
Depending on the theme of the content, selecting appropriate images is crucial. There are several types of images you can use:
It’s hard to put different types of images in clean categories. Above are just some examples to get your thinking caps on when trying to come up with ideas. Various types of images could work well within your design, it’s just a matter of which is best to deliver the concept and message you are trying to convey!
3. Full-screen vs partial-bleed images
When considering the placement of photos, it is important to look at the chosen image and see what works best in terms of the design.
4. Image quality
This is a fundamental aspect of choosing photos that you always need to abide to. Good quality photos should be crisp, clear, with a high resolution. Don’t distort images by stretching them — make sure to lock in the aspect ratio when adjusting an image’s size.
5. Pay attention to cropping
Cropping could be a powerful technique in making your images more impactful. A typical mediocre image can be transformed by cropping so that the subject of interest becomes the focus.