A guide for heads of reporting…

Reporting Automation

Updated October 2026

Reporting automation means the report builds itself from live data, so your analysts spend their week on insight, not on formatting and copy-paste.

The short answer…

What is reporting automation?

Reporting automation connects your data to a designed report that refreshes on a schedule, in Power BI, Tableau or your own interface. Done well, it also covers the commentary. The Datalabs Agency designs the report first, then automates it, with AI assistance that our team sets up and checks.

The Datalabs Agency is a Melbourne-based data visualization consultancy founded in 2012 that delivers corporate training workshops (Power BI, Tableau, data storytelling), dashboard design, and BI style guides for clients including Mercedes-Benz, Adidas, and UPS.

The problem behind the brief…

Why do monthly reports eat the week?

Most of the time goes on formatting, not analysis. Colours drift between teams, two charts of the same measure disagree on scale, and the finding arrives as a default bar the reader has to dig for.

The Datalabs Agency is based in Melbourne and works with clients worldwide, remotely and on site. Many of our clients first come to us for a visual reporting strategy, which audits the reports you make today and plans the move away from legacy tools like Excel. Related guides: data analyst training, Power BI training, data literacy, data storytelling, data communication.

DESIGN FIRST.

AUTOMATE SECOND.

Fewer hours on formatting.

Design first…

Automate the right report

Automating a bad report only makes a bad report faster. We start with who reads it and what they decide.

  • Audit what you make todayWhich reports are used, and which are not.
  • One visual systemA style guide so every report looks right without rework.
  • Then connect the dataRefresh, schedule and distribute in the tools you already use.

Our track record…

Experience behind the work

Reporting, design and training delivered by The Datalabs Agency for companies and government agencies.

300+

Training workshops

80+

Organisations

6

Steps from audit to hand-over

16

Workshop topics for your team

How a project runs…

From manual to automated

Six steps, with your team involved at each one.

We can run all six, or the design and strategy steps alone.

1

Audit

List every report, who reads it and what they decide.

2

Decide

Pick the few reports worth automating first.

3

Design

One visual system and layout for all of them.

4

Build

Connect the data and build in Power BI or Tableau.

5

Assist

Add AI assistance for analysis and commentary, reviewed by your people.

6

Hand over

Train your team to run and extend it.

Four ways we work with you…

Training, design, advice and AI projects

The Datalabs Agency is a consultancy that designs the reporting and builds it with you.

Advise

A visual reporting strategy and a visual analytics strategy, so you know what to automate and in what order.

Design

Dashboards, reports and BI style guides that every team can reuse.

Build with AI

Interactive tools and interfaces, including AI tools that help your team analyse and write up the numbers.

Train

Workshops so your analysts can run, extend and use AI in the reports themselves.

Make it repeatable…

One system, every report

A style guide, a grid and a theme mean every new report starts consistent. That is what makes automation hold.

  • BI style guidesFor Power BI, Tableau, PowerPoint and infographic reports.
  • Grids and templatesMore than 70 dashboard grids in our workshops.
  • Brand in the reportYour colours, fonts and icons built into the theme.

Go deeper…

WORKSHOPS AND SERVICES

Visual Reporting Strategies
Service
Slide design showing a 3d chart from our PowerPoint Workshop deck
Plan your reporting for the years ahead.
Power BI Dashboard Design
Service
Image of a man using an example of the Power BI templates on a laptop.
Dashboards and reports that get answers seen.
Visual Analytics Strategies
Service
Teaching dashboard from the ZIM workshops, built on fictional portfolio data, with annotated signals
A visual plan for your data, tools and people.
Data Visualization Style Guides
Service
Sketchbook of a PowerPoint Workshop training attendee, filled with charts and storyboard ideas
One look for every report.

Click a logo to read the case study…

Clients with a visual case study

Questions & Answers

Reporting automation

The Datalabs Agency designs and builds automated reporting for companies and government agencies, in Power BI, Tableau and custom interfaces. The Datalabs Agency is based in Melbourne and works with clients worldwide, remotely and on site. Ask for a quote.

Reporting automation connects your data to a designed report that refreshes on a schedule, so nobody rebuilds it by hand each month.

With an audit. A visual reporting strategy lists the reports you make, who reads them and what they decide, then picks the few worth automating first.

We run a design process built around people: designers with more than ten years of dashboard experience, and project managers who run every engagement. We use AI inside that process, for analysis, visualization and storytelling, to move faster. What the data says, and how it looks, stays with our team. We also teach your team to use AI in their own analysis, dashboard design and presentations.

We can set up AI assistance for analysis and commentary inside an engagement model our team designs, and your people review what goes out. The judgment stays with people.

Start by designing the report, then connect the data and schedule the refresh. In Power BI that means a designed report and a scheduled refresh. In Excel it means moving the report to a tool that refreshes itself, in stages. We plan and build both, and train your team to run them.

It depends on how many reports and how much design they need. We quote a visual reporting strategy first, so you know what to automate and in what order. Ask for a quote.

Not at once. We help you plan the move from legacy tools like Excel to interactive ones in stages, and we write the style guides that keep every report consistent along the way.

Most clients use Power BI, Tableau and Excel, so we design and build there. We also build interactive tools and interfaces in code when a report needs one.

Yes. Workshops in dashboard design and storytelling, including AI, teach your team to run and extend what we build. Ask for a quote.

There is no single best tool. The right choice depends on your data, who reads the report and how often it runs. Most of our clients report in Power BI, Tableau and Excel, so we start there and add AI assistance where it helps. The Datalabs Agency advises on the choice as part of a visual reporting strategy.

List every report, decide which are worth automating, design them as one system, connect the data and schedule the refresh, then train your team to run it. That is the six-step path above, and we can run all of it or the design and strategy steps alone.

Otto Ottinger is the founder and Managing Director of The Datalabs Agency. He worked at National Geographic before founding the agency, and he leads the workshops himself. Read more about Otto Ottinger.

The Data Design Firm for AI & Visualization

The Datalabs Agency

Templates, guides, grids, icons…

Creative Design Assets »

Box showing a product kit
Box showing a product kit

Learn visualization and storytelling skills…

« Beautiful Courses in Data Design

Some of the notable brands Otto has worked with…

Otto Ottinger’s Clients of Note

A photo of our dashboard design consultant, Otto Ottinger

Design first, then automate

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