Big Data can be complicated, lengthy and mind-bogglingly full of numbers. Like trying to explain a foggy picture, descriptive words can only do so much to relay what’s on paper. In the financial sector, for instance, crunching numbers and equations into stats and charts is the norm – but could get pretty boring fast for the reader. How can such complex, abstract and intangible information be conveyed in an easy-to-understand and interesting manner?
The answer: animation! Just like in creative writing, where literary devices are used to convey a story, visual metaphors in the form of animations can be used to explain complex concepts. In true data viz form, it is simply the act of bringing data to life.
Animation enables data designers to simulate changes over time, transition between places and time – ultimately unfolding a narrative. It gives Big Data the human element. We can tell stories, evoke emotions and show processes where it was difficult or impossible with static graphics and text alone.
Animations for the web
- Animation as encoding – encoding is all about rearranging and re-organising your data in a form that makes it easier to comprehend. Think about it like Marie Kondo-ing your house. A little housekeeping goes a long way. One of our favourites is Four Ways to Slice Obama’s 2013 Budget Proposal by
NewYork Times. When working with a lot of numbers, especially in regards to budgets and finance, it can get overwhelming easily. What we like about this piece is how it groups objects together, drawing attention to different parts at different sections, giving it an element of constancy.
- Animation as narration – Injecting a narrative structure of exposition – rising action – climax – resolution is the key to keeping your viewers’ interest. Through tension and storytelling, readers are kept engaged, just like this project by Periscopic, highlighting the U.S. Gun Deaths phenomenon.
- Animation as
transition– showing how the data transcends through time. An example of this would be Hans Rosling’s Wealth and Health of Nations, which is arguably the pioneering data visualisation animation project.
Visualising data with motion graphics
Today’s advanced software platform such as Adobe After Effects makes creating motion graphics easy, especially for data visualisation. Adding graphics, animation, audio, voiceover, sound effects and onscreen copy makes for a powerful combination to tell your story through data.
Below is one pulled from our own Datalabs Agency archives – a video showcasing the 2015 Australian Federal Treasury Budget. One of our favourites, we dare say!
There you have it folks! Good data visualisation work should be easy to comprehend. Here at Datalabs, we are obsessed with animations and we love creating them! No data is too complex.
To explore our past work, visit our Showcase tab at the top of the page or view our Youtube channel. Any questions, don’t hesitate to contact us at email@example.com