Datalabs are experts in digital marketing & advertising analytics. We help large organisations with established or growing digital marketing and advertising department leverage the data they collect to make better decisions, refine their targeting and setup real time and predictive marketing dashboards and automation.
Understand your traffic and use it to get more from your attribution model, conversion, reach, social engagement, ROI with advanced digital analytics.
Basically, any promotional advertisements delivered via social media, search engines, mobile, content marketing and display networks (banner ads) are a part of digital advertising and they need measurement.
Let out data analysis, testing and insight driven consultation drive your web marketing forward.
In order to have a successful business venture in today’s world, you need to implement a digital advertising strategy. While it’s still important to utilise traditional, outbound marketing efforts, digital advertising holds the key to taking your business to the next step.
From experimentations to testing, the results and successes of your digital marketing are derived from the data and analytics. Datalabs work with your marketing team to develop the tests, analytics and experiments the will understand your digital marketing eco system and show you what works best with in that.
Search engine marketing, or SEM, is a form of digital advertising that involves the promotion of a website by increasing its visibility in search engine results pages (SERPs). Furthermore, search engine optimization (SEO) is a part of SEM. Using analytics to understand the reach and effectiveness of your spend is vital to success
Social media marketing is the process of gaining web attention or traffic via social media sites like Facebook, Twitter, LinkedIn and the like. It can increase the visibility of a company via link building and social sharing. We use analytics in much the same way as SEO or SEM, to understand the behaviour of these user channels and measure the effectiveness of the marketing.
Programmatic advertising or marketing involves automatic campaigns triggered by a specific type of event and deployed according to a set of rules applied by the user or software. We measure and analyze to maximise the reach and targeting on these ads.
Display advertising is graphical, visual advertising on the Internet that appears next to content on web pages. These advertisements are often referred to as banner ads, come in standardised sizes, and can include photos, text, logos, and rich media. As with paid media, our approach is to measure and test the effectiveness to the targeting and actions taken.
Retargeting is a form of marketing in which you target users who have previously visited your website via display network ads or banner ads. This is an important aspect of digital advertising because it allows you to target specific and more engaged prospects.
Real Time Bidding
Real time bidding (RTB) is how ad inventory is bought and sold: in real time, on a per-click or per-impression basis and via programmatic instantaneous auction. RTB also includes demand side platforms and supply side platforms.
Advances in technology have made digital advertising one of the most effective advertising strategies to ever exist. As David Ogilvy, the “Father of Advertising” wrote:
“An advertisement is like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar, and keep it sweeping.”
The tools digital advertising has to offer make up that all-important radar. Firstly, they take out a lot of the guesswork about whom you’re targeting. This is because digital advertising provides an abundance of data on behavioural profiling, including users’ interests, location, demographics, and browsing history.
This incredible form of advertising offers extreme personalisation: something the Mad Men could only dream about. And now that these ads not only reach people online, but in their pockets via smart phones, there’s no telling to what great heights digital advertising can and will go.