Datalabs offer a full data analysis and consultancy service for your digital marketing & web traffic, through Google Analytics.
Engage The Datalabs Agency to be your Google Analytics partner and start finding the answers to your business and marketing questions that have been hidden away in your website, traffic and channels data.
The audit is the least fun bit of the process – but necessary. We’ll make sure your data is honest and trustworthy. We can test and audit across all channels, pages, sites and old campaigns to make sure everything is hunky-dory. We also do an analysis of your Adwords data, Search Console or SEO reporting tool on their status and report back on the strength of your pages and determine any weak points and potential winners.
We feel our strengths are as a creative agency that works with data… We like this part because we get to talk to people and understand the challenges that we can use data to solve. We get to start talking to your team to understand the business goals and ambitions and the questions and ideas about how your web data is currently measured and tracked. We’ll get our lab coats on (figuratively speaking) and set up a plan to test, measure, prototype and create data-driven experiments. Naturally, we’ll measure the success and failure over the course of our engagement to get an in-depth understanding of what questions need to be answered, or asked, from your data (fail fast and always track and measure).
In the back-end, we’ll set up the Google Analytics code, either with Universal tracking or Google Tag Manager. Now it’s time to test and benchmark the historical performance of the site, campaign, and channels.
We measure performance by the smiles of our satisfied clients. Ha. No, we have high-quality dashboards, reporting and some pretty cool interfaces that we can use to measure and track performance. We can customise those, create new ones or work within your current reporting tools.
After benchmarking (understanding the past & current status) we run content experiments, we look to find or create niches that drive future trends (i.e. visual content, multivariate testing on different distribution networks). Or in plain English, we can setup predictive experiments (statistically, not crystal ball predictive) that understand the best time, method, channel and return on ad spend.
If you’re getting your Google Analytics reports periodically or by PDF, stop, please stop. Datalabs can design real-time analytics dashboards for your company. Don’t wait days, weeks or months for reports. Don’t clutter your desk and crowd your email inboxes with meaningless and out of date reports. Get your Google Analytics insights via an app, a dashboard, custom interface, or see them on a large corporate monitor. This is how you spread a data-driven culture in your organisation.
Give us a call on 03 9416 3033 (AUS) or +1 (650) 646-3793 (USA).
Or … head straight to our inbox at email@example.com
Have you downloaded our ‘Ultimate Guide to Google Analytics’ whitepaper series yet? Find it here.