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[vc_row dfd_bg_style="image" dfd_parallax_style="dfd_vertical_parallax" dfd_bg_image_new="17914" dfd_bg_image_repeat="no-repeat" dfd_bg_img_attach="fixed" dfd_overlay_color="#0c0c0c" dfd_overlay_pattern_opacity="75"][vc_column][ultimate_spacer height="200" height_on_tabs="200" height_on_mob="200"][dfd_heading module_animation="transition.slideDownBigIn" enable_delimiter="" style="style_01" subtitle="Year In Review" title_font_options="tag:h1|font_size:70|color:%23ffffff|line_height:80" subtitle_font_options="tag:h3|font_size:18|color:%23ffffff|font_style_bold:1" title_responsive="font_size_tablet:60|letter_spacing_tablet:4|font_size_mobile:55|letter_spacing_mobile:3"]HCF[/dfd_heading][ultimate_spacer height="80" height_on_tabs="80" height_on_mob="80"][vc_row_inner][vc_column_inner width="1/3"][facts module_animation="transition.slideDownIn" icon="dfd-icon-diagram_doc2" main_layout="layout-1" title="REPORT" icon_color="#ffffff" title_font_options="tag:div|color:%23ffffff" subtitle_font_options="tag:div|color:%23ffffff" font_options="color:%23ffffff" icon_size="64" subtitle="An infographic, visual first approach to the Year In Review"][dfd_spacer screen_wide_resolution="1280" screen_wide_spacer_size="" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" screen_tablet_spacer_size="80" screen_mobile_spacer_size="80"][/vc_column_inner][vc_column_inner width="1/3"][facts module_animation="transition.slideUpIn" icon="dfd-icon-heart_price" main_layout="layout-1" title="INSURANCE" icon_color="#ffffff" title_font_options="tag:div|color:%23ffffff" subtitle_font_options="tag:div|color:%23ffffff" font_options="color:%23ffffff" icon_size="64" subtitle="A better way of looking at data"][dfd_spacer screen_wide_resolution="1280" screen_wide_spacer_size="" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" screen_tablet_spacer_size="80" screen_mobile_spacer_size="80"][/vc_column_inner][vc_column_inner width="1/3"][facts module_animation="transition.slideDownIn" icon="dfd-icon-marker_location_1" main_layout="layout-1" title="AUSTRALIA" icon_color="#ffffff" title_font_options="tag:div|color:%23ffffff" subtitle_font_options="tag:div|color:%23ffffff" font_options="color:%23ffffff" icon_size="64" subtitle="One of Australia's largest health insurance funds"][dfd_spacer screen_wide_resolution="1280" screen_wide_spacer_size="" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" screen_tablet_spacer_size="80" screen_mobile_spacer_size="80"][/vc_column_inner][/vc_row_inner][ultimate_spacer height="200" height_on_tabs="200" height_on_mob="200"][/vc_column][/vc_row][vc_row force_equal_height_columns="no" dfd_overlay_color="#0c0c0c" dfd_overlay_pattern_opacity="100"][vc_column][ultimate_spacer height="50" height_on_tabs="50" height_on_mob="50"][dfd_heading module_animation="transition.slideUpIn" style="style_01" title_font_options="tag:h5|color:%23ffffff" subtitle_font_options="tag:h3|color:%23ffffff"]WATCH PROJECT IN ACTION[/dfd_heading][ultimate_spacer height="10" height_on_tabs="10" height_on_mob="10"][vc_row_inner][vc_column_inner][videoplayer module_animation="transition.slideDownBigIn" main_style="style-1" title="Play Video" subtitle="Watch the visualization in action" video_link="https://www.youtube.com/watch?v=KlN5Jo79mpw" title_font_options="tag:div" subtitle_font_options="tag:div"][/vc_column_inner][/vc_row_inner][ultimate_spacer height="50" height_on_tabs="50" height_on_mob="50"][/vc_column][/vc_row][vc_row dfd_overlay_color="#0c0c0c" dfd_overlay_pattern_opacity="100"][vc_column][ultimate_spacer height="50" height_on_tabs="50" height_on_mob="50"][/vc_column][/vc_row][vc_row dfd_overlay_color="#0c0c0c" dfd_overlay_pattern_opacity="100"][vc_column][dfd_heading module_animation="transition.slideUpIn" style="style_01" subtitle="Images of the project" title_font_options="tag:h5|color:%23ffffff" subtitle_font_options="tag:h3|color:%23ffffff"]Take a look[/dfd_heading][rev_slider alias="hcf-slider"][/vc_column][/vc_row][vc_row disable_element="yes"][vc_column][dfd_carousel slides_to_show="5" screen_normal_resolution="1024" screen_normal_slides="5" screen_tablet_resolution="800" screen_tablet_slides="3" screen_mobile_resolution="480" slider_type="horizontal" arrows_position="aside_offset" arrows_style="style_1" dots_style="dfdrounded"][info_banner image="6929" style="style-01" title_font_options="tag:div" subtitle_font_options="tag:div" font_options="tag:div" line_hide="yes"][/info_banner][info_banner image="7214" style="style-01" title_font_options="tag:div" subtitle_font_options="tag:div" font_options="tag:div" line_hide="yes"][/info_banner][info_banner image="7733" style="style-01" title_font_options="tag:div" subtitle_font_options="tag:div" font_options="tag:div" line_hide="yes"][/info_banner][info_banner image="859" style="style-01" title_font_options="tag:div" subtitle_font_options="tag:div" font_options="tag:div" line_hide="yes"][/info_banner][info_banner image="813" style="style-01" title_font_options="tag:div" subtitle_font_options="tag:div" font_options="tag:div" line_hide="yes"][/info_banner][info_banner image="537" style="style-01" title_font_options="tag:div" subtitle_font_options="tag:div" font_options="tag:div" line_hide="yes"][/info_banner][info_banner image="518" style="style-01" title_font_options="tag:div" subtitle_font_options="tag:div" font_options="tag:div" line_hide="yes"][/info_banner][info_banner image="494" style="style-01" title_font_options="tag:div" subtitle_font_options="tag:div" font_options="tag:div" line_hide="yes"][/info_banner][/dfd_carousel][/vc_column][/vc_row][vc_row force_equal_height_columns="main_row" dfd_overlay_color="#0c0c0c" dfd_overlay_pattern_opacity="100" css=".vc_custom_1551073688791{background-color: rgba(12,12,12,0.01) !important;*background-color: rgb(12,12,12) !important;}"][vc_column css=".vc_custom_1550023026451{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"][ultimate_spacer height="80" height_on_tabs="70" height_on_mob="60"][dfd_heading module_animation="transition.slideLeftIn" style="style_01" subtitle="Two Years of Infographic Reports" title_font_options="tag:h5|color:%23ffffff" subtitle_font_options="tag:h3|color:%23ffffff"]

Story & Design

[/dfd_heading][ultimate_spacer height="45" height_on_tabs="25" height_on_mob="20"][vc_column_text]

Over the past two years, we’ve worked with the team at HCF to give their Year In Review an infographic overhaul and use data to tell their story.  The overall approach was to use data as much as possible to tell the story with an illustrative design aesthetic that softened the data and numbers.

Months of planning and content production went into the creation of the report and the results are the perfect example of how the infographic style used to transform an annual report into something awesome. The reports both have a light feel to them, they are engaging visually and use various information design methods to keep the reader engaged.

Illustration: Custom illustration that were based on the brand style and characters. As obvious as it sounds, they really help give a sense of story and make the report visually engaging. Custom Charts: Data and charts are the real hero here. We’ve used some custom charts as well as more traditional ones like bar charts. This softens the data and helps the reader get a better sense of the information.
[/vc_column_text][ultimate_spacer height="110" height_on_tabs="70" height_on_mob="60"][/vc_column][/vc_row][vc_row disable_element="yes" dfd_overlay_color="#0c0c0c" dfd_overlay_pattern_opacity="100"][vc_column][ultimate_spacer height="50" height_on_tabs="50" height_on_mob="50"][/vc_column][/vc_row][vc_row force_equal_height_columns="no" disable_element="yes" bg_check="row-background-dark" dfd_bg_style="image" dfd_parallax_style="dfd_vertical_parallax" dfd_bg_image_new="579" dfd_bg_image_repeat="no-repeat" dfd_overlay_color="#0c0c0c" dfd_overlay_pattern="01.png" dfd_overlay_pattern_opacity="75"][vc_column][ultimate_spacer height="100" height_on_tabs="100" height_on_mob="100"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="1/2"][ultimate_heading main_heading="RELATED PROJECTS" default_sub_heading="More projects with Black Rock" heading_configuration="bottom" spacer="line_only" spacer_position="bottom" line_style="dotted" line_height="1" line_width="550" spacer_margin="margin-top:20px;"][/ultimate_heading][ultimate_spacer height="35" height_on_tabs="25" height_on_mob="20"][/vc_column][vc_column width="1/4"][/vc_column][vc_column width="12/12"][vc_row_inner][vc_column_inner width="1/3"][info_banner image="6929" read_more="more" readmore_show="yes" style="style-01" title_font_options="tag:h3|font_size:28" subtitle_font_options="tag:div|font_size:18" title="Interactive Project" subtitle="Bring to the table win-win"]Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution.[/info_banner][ultimate_spacer height="0" height_on_tabs="0" height_on_mob="20"][/vc_column_inner][vc_column_inner width="1/3"][info_banner image="713" read_more="more" readmore_show="yes" style="style-01" title_font_options="tag:h3|font_size:28" subtitle_font_options="tag:div|font_size:18" title="Interactive Project" subtitle="Bring to the table win-win"]Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution.[/info_banner][ultimate_spacer height="0" height_on_tabs="0" height_on_mob="20"][/vc_column_inner][vc_column_inner width="1/3"][info_banner image="7103" read_more="more" readmore_show="yes" style="style-01" title_font_options="tag:h3|font_size:28" subtitle_font_options="tag:div|font_size:18" title="Interactive Project" subtitle="Bring to the table win-win"]Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation X is on the runway heading towards a streamlined cloud solution.[/info_banner][ultimate_spacer height="0" height_on_tabs="0" height_on_mob="20"][/vc_column_inner][/vc_row_inner][ultimate_spacer height="110" height_on_tabs="80" height_on_mob="60"][/vc_column][/vc_row]