{"id":54423,"date":"2026-09-03T11:43:05","date_gmt":"2026-09-03T01:43:05","guid":{"rendered":"https:\/\/www.datalabsagency.com\/marketing-dashboards\/"},"modified":"2026-09-04T14:16:39","modified_gmt":"2026-09-04T04:16:39","slug":"marketing-dashboards","status":"publish","type":"page","link":"https:\/\/www.datalabsagency.com\/de\/marketing-dashboards\/","title":{"rendered":"Marketing-Dashboards"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_height=&#8221;yes&#8221; bg_check=&#8221;row-background-dark&#8221; dfd_bg_style=&#8221;image&#8221; dfd_bg_image_new=&#8221;25838&#8243; dfd_bg_image_repeat=&#8221;no-repeat&#8221; dfd_bg_image_repeat_mobile=&#8221;no-repeat&#8221; dfd_overlay_color=&#8221;#2F2E3A&#8221; dfd_overlay_pattern=&#8221;transperant&#8221; dfd_overlay_pattern_opacity=&#8221;90&#8243; dfd_row_config=&#8221;full_width_content&#8221; el_id=&#8221;pat-intro&#8221;][vc_column dfd_column_responsive_enable=&#8221;dfd-column-responsive-enable&#8221; responsive_styles=&#8221;padding_left_tablet:20|padding_right_tablet:20|padding_left_mobile:20|padding_right_mobile:20&#8243;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"180\" data-normal_resolution=\"1024\" data-normal_size=\"180\" data-tablet_resolution=\"800\" data-tablet_size=\"120\" data-mobile_resolution=\"480\" data-mobile_size=\"120\" style=\"height: 180px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1e28f dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1e28f\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h2 class=\"widget-sub-title dfd-sub-title \" style=\"font-size: 50px; line-height: 40px; \">Sie ben\u00f6tigen also\u2026<\/h2><h1 class=\"widget-title dfd-title \" style=\"font-size: 100px; line-height: 90px; \">Marketing-Dashboards<\/h1><div class=\"dfd-heading-delimiter dfd-img-lazy-load\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1e28f.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:solid;border-bottom-width:1px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-6a9f800e1e28f .dfd-heading-module .widget-title {margin-bottom:20px;}.dfd-heading-6a9f800e1e28f.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div>[vc_row_inner][vc_column_inner el_class=&#8221;dfd_col-tablet-12&#8243; width=&#8221;1\/4&#8243; offset=&#8221;vc_col-lg-3 vc_col-md-2 vc_col-xs-1&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;dfd_col-tablet-12&#8243; width=&#8221;1\/2&#8243; dfd_column_responsive_enable=&#8221;dfd-column-responsive-enable&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-8 vc_col-xs-10&#8243; css=&#8221;.vc_custom_1507277465182{padding-right: 0px !important;padding-left: 0px !important;}&#8221; responsive_styles=&#8221;padding_left_tablet:20|padding_right_tablet:20&#8243;][vc_column_text css=&#8221;&#8221;]\n<p style=\"text-align: center;\"><strong><em>Stand: September 2026<\/em><\/strong><\/p>\n[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 30px;\"><\/div>[vc_column_text css=&#8221;&#8221;]\n<p style=\"text-align: center; line-height: 22px;\">Marketingteams werden aufgefordert, den ROI ihrer Kampagnen nachzuweisen, doch die entsprechenden Zahlen sind in der Regel auf f\u00fcnf verschiedene Konten verteilt. Wir entwickeln ma\u00dfgeschneiderte Marketing-Dashboards, die Kampagnenleistung, Besucherzahlen und Ausgaben auf einem Bildschirm zusammenfassen. Diese Dashboards werden in <strong>Power BI<\/strong> oder <strong>Tableau<\/strong> auf Basis der Kennzahlen erstellt, \u00fcber die Ihr Team tats\u00e4chlich berichtet. <\/p>\n[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div><div class=\"dfd-delimier-main-wrapper \" ><div id=\"dfd-delimiter-6a9f800e1e3f1-6680\"  class=\"dfd-delimier-wrapper dfd-delimiter-with-icon  with-icon\"  style='text-align:left; ' ><span class=\"delim-left\">\r\n\t\t\t\t<span class=\"line\" style=\"border-bottom-color:#4a48601C;border-bottom-width:1px; border-bottom-style:dotted; \"><\/span>\r\n\t\t\t<\/span><span class=\"delim-center\">\r\n\t\t\t\t<span class=\"center-arrow\" style=\"width:60px; height:60px;border-color:#4a48601C;\">\r\n\t\t\t\t\t<span class=\"inner-wrapper-icon\"><i class=\"featured-icon fa fa-solid fa-circle-arrow-down\" style=\"color:#c39f76;font-size:30px;\"><\/i><\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span><span class=\"delim-right\">\r\n\t\t\t\t<span class=\"line\" style=\"border-bottom-color:#4a48601C;border-bottom-width:1px; border-bottom-style:dotted; \"><\/span>\r\n\t\t\t<\/span><script type=\"text\/javascript\">(function($) {$(\"head\").append(\"<style>#dfd-delimiter-6a9f800e1e3f1-6680.dfd-delimiter-with-icon .inner-wrapper-icon i:hover{color:#e9e9e9 !important;}<\/style>\");})(jQuery);<\/script><\/div><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"35\" data-normal_resolution=\"1024\" data-normal_size=\"35\" data-tablet_resolution=\"800\" data-tablet_size=\"35\" data-mobile_resolution=\"480\" data-mobile_size=\"35\" style=\"height: 35px;\"><\/div>[vc_single_image image=&#8221;39240&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"60\" data-normal_resolution=\"1024\" data-normal_size=\"60\" data-tablet_resolution=\"800\" data-tablet_size=\"60\" data-mobile_resolution=\"480\" data-mobile_size=\"60\" style=\"height: 60px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1e495 dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1e495\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h3 class=\"widget-sub-title dfd-sub-title \" style=\"font-size: 38px; line-height: 32px; \">Die klare Antwort<\/h3><h2 class=\"widget-title dfd-title \" style=\"font-size: 70px; line-height: 64px; \">\n<p style=\"text-align: center;\">Was ist ein Marketing-Dashboard?<\/p>\n<\/h2><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1e495 .dfd-heading-module .widget-title {margin-bottom:20px;}.dfd-heading-6a9f800e1e495.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div>[vc_column_text css=&#8221;&#8221;]\n<p style=\"line-height: 22px; text-align: left;\">Daten zu Kampagnen, Besucherzahlen und Ausgaben befinden sich in der Regel in verschiedenen Systemen \u2013 ein Marketing-Dashboard fasst diese auf einem einzigen Bildschirm zusammen, den Ihr Team tats\u00e4chlich jede Woche aufruft. Wir entwerfen diese f\u00fcr Sie und st\u00fctzen uns dabei auf Ihre bestehenden Datenquellen in <strong>Power BI<\/strong> oder <strong>Tableau<\/strong>, anstatt eine generische Vorlage zu verwenden. <\/p>\n<p style=\"line-height: 22px; text-align: left;\">Die <strong>Datalabs Agency<\/strong> ist ein 2012 gegr\u00fcndetes Beratungsunternehmen f\u00fcr Datenvisualisierung mit Sitz in Melbourne, das Schulungsworkshops f\u00fcr Unternehmen (Power BI, Tableau, Data Storytelling), das Design von Dashboards sowie BI-Styleguides f\u00fcr Kunden wie Mercedes-Benz, Adidas und UPS anbietet.<\/p>\n[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"80\" data-normal_resolution=\"1024\" data-normal_size=\"80\" data-tablet_resolution=\"800\" data-tablet_size=\"80\" data-mobile_resolution=\"480\" data-mobile_size=\"80\" style=\"height: 80px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1e549 dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1e549\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h3 class=\"widget-sub-title dfd-sub-title \" style=\"font-size: 38px; line-height: 32px; \">Ma\u00dfanfertigung vs. Standardprodukt<\/h3><h2 class=\"widget-title dfd-title \" style=\"font-size: 70px; line-height: 64px; \">\n<p style=\"text-align: center;\">Inwiefern unterscheidet sich ein benutzerdefiniertes Dashboard von einer Vorlage?<\/p>\n<\/h2><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1e549 .dfd-heading-module .widget-title {margin-bottom:20px;}.dfd-heading-6a9f800e1e549.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div>[vc_column_text css=&#8221;&#8221;]\n<p style=\"line-height: 22px; text-align: left;\">Eine Vorlage enth\u00e4lt die von anderen vorgew\u00e4hlten Diagramme und Standardkennzahlen. Ein <strong>individuelles Marketing-Dashboard<\/strong> orientiert sich an Ihren Kampagnen, Kan\u00e4len und Berichtsintervallen, sodass jedes Diagramm auf der Seite genau <strong>die Fragen<\/strong> beantwortet, <strong>die Ihr Team tats\u00e4chlich<\/strong> jede Woche <strong>stellt<\/strong>. <\/p>\n<p style=\"line-height: 22px; text-align: left;\">Vorlagen sind ein sinnvoller Ausgangspunkt f\u00fcr ein kleines Team, das sich von Tabellenkalkulationen l\u00f6sen m\u00f6chte \u2013 unsere <strong><a class=\"dfd-custom-link-decorated\" href=\"https:\/\/www.datalabsagency.com\/de\/product\/power-bi-templates\/\">Power BI-Vorlagen<\/a><\/strong> sind genau daf\u00fcr gedacht. Eine Vorlage kann nicht wissen, dass Ihr Team die Kosten pro Lead nach Kanal erfasst oder dass die Gesch\u00e4ftsleitung nur an drei Kennzahlen aus einem Bericht mit zw\u00f6lf Registerkarten interessiert ist. Ein ma\u00dfgeschneidertes Dashboard orientiert sich an Ihren tats\u00e4chlichen KPIs und Ihren tats\u00e4chlichen Datenquellen und ist auf die Kennzahlen zugeschnitten, \u00fcber die Ihr Team bereits berichtet. Dieser Unterschied kommt vor allem dann zum Tragen, wenn ein Team \u00fcber die Grundlagen hinausw\u00e4chst: mehr Kampagnen, mehr Kan\u00e4le und ein Bericht, dessen manuelle Erstellung fr\u00fcher einen ganzen Nachmittag in Anspruch genommen hat.   <\/p>\n[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"60\" data-normal_resolution=\"1024\" data-normal_size=\"60\" data-tablet_resolution=\"800\" data-tablet_size=\"60\" data-mobile_resolution=\"480\" data-mobile_size=\"60\" style=\"height: 60px;\"><\/div><div id=\"dfd-button-6a9f800e1e61c\" class=\"dfd-button-module-wrap dfd-button-6a9f800e1e61c\"><div class=\"dfd-button-module  style_6 text-center dfd-horizontal dfd-top-to-bottom dfd-button-icon-left dfd-button-icon-hover-simple\" ><a href=\"https:\/\/www.datalabsagency.com\/de\/kontakt\/\" class=\"dfd-button-link\"><span class=\"dfd-button-inner-cover\"><span class=\"dfd-button-text-main\">Fordern Sie ein Angebot f\u00fcr ein Dashboard an<\/span><span class=\"dfd-button-text-hover\">Fordern Sie ein Angebot f\u00fcr ein Dashboard an<\/span><\/span><\/a><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {$(\"head\").append(\"<style>#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-main,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-main {color: #ffffff}#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module:not(.style_4) .dfd-button-link .dfd-button-inner-cover:before,#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module.style_4 .dfd-button-link .dfd-button-inner-cover:after,#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module.style_6 .dfd-button-link .dfd-button-inner-cover .dfd-button-text-main,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module:not(.style_4) .dfd-button-link .dfd-button-inner-cover:before,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module.style_4 .dfd-button-link .dfd-button-inner-cover:after,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module.style_6 .dfd-button-link .dfd-button-inner-cover .dfd-button-text-main {background: #8a8f6a;border-style:none;border-radius:5px;}#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module:not(.style_6) .dfd-button-link:hover .dfd-button-inner-cover .dfd-button-text-main,#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-hover,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module:not(.style_6) .dfd-button-link:hover .dfd-button-inner-cover .dfd-button-text-main,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-hover {color: #ffffff;}#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module:not(.style_4) .dfd-button-link .dfd-button-inner-cover:after,#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module.style_4 .dfd-button-link .dfd-button-inner-cover:before,#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-hover .dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module:not(.style_4) .dfd-button-link .dfd-button-inner-cover:after,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module.style_4 .dfd-button-link .dfd-button-inner-cover:before,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover .dfd-button-text-hover {background: #4e5041;border-style:none;border-radius:5px;}#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module.style_3 .dfd-button-link:hover .dfd-button-inner-cover:before,#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module.style_4 .dfd-button-link:hover .dfd-button-inner-cover:before,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module.style_3 .dfd-button-link:hover .dfd-button-inner-cover:before,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module.style_4 .dfd-button-link:hover .dfd-button-inner-cover:before {border-style:none;border-radius:5px;}#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module .dfd-button-link .dfd-button-inner-cover {}#dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module .dfd-button-link:hover .dfd-button-inner-cover,.dfd-button-6a9f800e1e61c.dfd-button-module-wrap .dfd-button-module .dfd-button-link:hover .dfd-button-inner-cover {}<\/style>\")\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;dfd_col-tablet-12&#8243; width=&#8221;1\/4&#8243; offset=&#8221;vc_col-lg-3 vc_col-md-2 vc_col-xs-1&#8243;][\/vc_column_inner][\/vc_row_inner]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"40\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 40px;\"><\/div>[\/vc_column][\/vc_row]\n[vc_row bg_check=&#8221;row-background-dark&#8221; dfd_enable_overlay=&#8221;&#8221; dfd_row_config=&#8221;full_width_content_paddings&#8221; el_id=&#8221;pat-section-1&#8243;][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"40\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 40px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"40\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 40px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1e765 dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1e765\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h3 class=\"widget-sub-title dfd-sub-title \" style=\"font-size: 38px; line-height: 32px; \">Auf Ihre Kan\u00e4le zugeschnitten<\/h3><h2 class=\"widget-title dfd-title \" style=\"font-size: 70px; line-height: 64px; \">\n<p style=\"text-align: center;\">Was geh\u00f6rt zu einem Marketing-Dashboard?<\/p>\n<\/h2><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1e765 .dfd-heading-module .widget-title {margin-bottom:20px;}.dfd-heading-6a9f800e1e765.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div>[vc_column_text css=&#8221;&#8221;]\n<p style=\"line-height: 22px; text-align: left;\">Kampagnenleistung, Website-Zugriffe, Ausgaben im Vergleich zum Budget und ein Kanalvergleich werden in der Regel nebeneinander auf einem <strong>Marketing-Dashboard<\/strong> dargestellt. Wir w\u00e4hlen die Diagrammtypen und das Layout entsprechend <strong>den Entscheidungen<\/strong> aus, die <strong>Ihr Team jede Woche trifft<\/strong>, anstatt auf einen festen Satz von Standard-Widgets zur\u00fcckzugreifen. <\/p>\n<p style=\"line-height: 22px; text-align: left;\">Dies folgt demselben Verfahren, das auch unserem umfassenderen <strong><a class=\"dfd-custom-link-decorated\" href=\"https:\/\/www.datalabsagency.com\/de\/dienstleistungen-im-bereich-dashboard-design\/\">Dashboard-Design-Service<\/a><\/strong>: Skizzieren Sie zun\u00e4chst das Layout, bevor Sie es gestalten, und integrieren Sie es anschlie\u00dfend in das Tool, in dem Ihre Daten bereits vorliegen.<\/p>\n[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div>[\/vc_column][\/vc_row]\n[vc_row bg_check=&#8221;row-background-dark&#8221; dfd_enable_overlay=&#8221;&#8221; dfd_row_config=&#8221;full_width_content_paddings&#8221; el_id=&#8221;pat-Abschnitt-2&#8243;][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"40\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 40px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1e8aa dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1e8aa\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h3 class=\"widget-sub-title dfd-sub-title \" style=\"font-size: 38px; line-height: 32px; \">Das Marketing verf\u00fcgt \u00fcber eigene KPIs<\/h3><h2 class=\"widget-title dfd-title \" style=\"font-size: 70px; line-height: 64px; \">\n<p style=\"text-align: center;\">Inwiefern unterscheidet sich dies von einem allgemeinen BI-Dashboard?<\/p>\n<\/h2><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1e8aa .dfd-heading-module .widget-title {margin-bottom:20px;}.dfd-heading-6a9f800e1e8aa.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div>[vc_column_text css=&#8221;&#8221;]\n<p style=\"line-height: 22px; text-align: left;\"><strong>Das<\/strong> Marketing erh\u00e4lt <strong>ein eigenes Dashboard<\/strong>, da sich dessen Kennzahlen w\u00f6chentlich \u00e4ndern: Zahlen zu Kampagnen, Besucherzahlen und Ausgaben, \u00fcber die Ihr Team tats\u00e4chlich Bericht erstattet. Ein allgemeines BI-Dashboard vereint in der Regel Finanz-, Betriebs- und Vertriebskennzahlen, das <strong>nur von wenigen Personen \u00fcberhaupt aufgerufen wird<\/strong>. <\/p>\n<p style=\"line-height: 22px; text-align: left;\">Die Beschr\u00e4nkung eines Dashboards auf einen Funktionsbereich ist <strong>eine gestalterische Entscheidung<\/strong>. Ein Dashboard, das gleichzeitig den Bereichen Marketing, Finanzen und Betrieb dienen soll, erf\u00fcllt in der Regel keinen dieser Bereiche zufriedenstellend \u2013 zu viele Kennzahlen dr\u00e4ngen sich auf demselben Bildschirm, und niemand findet die eine Zahl, die er in dieser Woche tats\u00e4chlich im Blick hat. Die Erstellung einer <strong>marketingspezifischen Ansicht<\/strong> bedeutet, dass jedes Diagramm auf der Seite eine Frage beantwortet, die sich ein Marketingmitarbeiter tats\u00e4chlich stellt.  <\/p>\n[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"40\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 40px;\"><\/div>[\/vc_column][\/vc_row]\n[vc_row bg_check=&#8221;row-background-dark&#8221; dfd_enable_overlay=&#8221;&#8221; dfd_row_config=&#8221;full_width_content_paddings&#8221; el_id=&#8221;pat-table&#8221;][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"40\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 40px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1e9d4 dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1e9d4\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h3 class=\"widget-sub-title dfd-sub-title \" style=\"font-size: 38px; line-height: 32px; \">Vergleichen Sie Ihre Optionen<\/h3><h2 class=\"widget-title dfd-title \" style=\"font-size: 70px; line-height: 64px; \">\n<p style=\"text-align: center;\">Vorlage, Workshop oder individuelles Dashboard \u2013 was passt am besten?<\/p>\n<\/h2><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1e9d4 .dfd-heading-module .widget-title {margin-bottom:20px;}.dfd-heading-6a9f800e1e9d4.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div>[vc_column_text css=&#8221;&#8221;]\n<p style=\"text-align: center;\"><strong>Die richtige Wahl h\u00e4ngt davon ab, ob Sie ein fertiges Dashboard erhalten m\u00f6chten oder die Kenntnisse erwerben m\u00f6chten, um selbst eines zu erstellen.<\/strong><\/p>\n<div style=\"overflow-x: auto;\">\n<table style=\"width: 100%; border-collapse: collapse !important; background-color: #000000 !important; border: none !important;\">\n<thead>\n<tr>\n<th style=\"padding: 8px 14px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 2px solid #c39f76 !important; font-family: 'Bebas Neue', sans-serif; font-size: 19px; font-weight: normal; letter-spacing: 1px; color: #ffffff !important;\" scope=\"col\"><\/th>\n<th style=\"padding: 8px 14px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 2px solid #c39f76 !important; font-family: 'Bebas Neue', sans-serif; font-size: 19px; font-weight: normal; letter-spacing: 1px; color: #ffffff !important;\" scope=\"col\">Power BI-Vorlage<\/th>\n<th style=\"padding: 8px 14px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 2px solid #c39f76 !important; font-family: 'Bebas Neue', sans-serif; font-size: 19px; font-weight: normal; letter-spacing: 1px; color: #ffffff !important;\" scope=\"col\">Workshop \u201eEntwerfen hervorragender Dashboards\u201c<\/th>\n<th style=\"padding: 8px 14px; text-align: left; background-color: #c39f76 !important; border: none !important; border-bottom: 2px solid #c39f76 !important; font-family: 'Bebas Neue', sans-serif; font-size: 19px; font-weight: normal; letter-spacing: 1px; color: #000000 !important;\" scope=\"col\">Individuelles Marketing-Dashboard<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important; font-weight: bold;\">Preismodell<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important;\">1.119\u20131.969 AU$ einmalig<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important;\">Ab 4.600 AU$ pro Sitzung<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #111111 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important;\">Preisangabe pro Projekt<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important; font-weight: bold;\">Auf der Grundlage Ihrer eigenen Kampagnendaten erstellt<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: center; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #8a8a95 !important;\">\u2014<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: center; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #8a8a95 !important;\">\u2014<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: center; background-color: #111111 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #c39f76 !important; font-weight: bold;\">\u2713<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important; font-weight: bold;\">Wer erstellt das Dokument?<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important;\">Ihr Team, anhand einer Vorlage<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important;\">Ihr Team, nach einer Schulung<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #111111 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important;\">Wir erstellen es und \u00fcbergeben es<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important; font-weight: bold;\">Am besten geeignet f\u00fcr<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important;\">Einen schnellen Einstieg in Standard-KPIs<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #000000 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important;\">Teams, die das Know-how intern aufbauen m\u00f6chten<\/td>\n<td style=\"padding: 8px 14px; font-size: 15px; text-align: left; background-color: #111111 !important; border: none !important; border-bottom: 1px solid #2f2e3a !important; color: #ffffff !important;\">Marketingteams, die sich die Arbeit abnehmen lassen m\u00f6chten<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"text-align: left; font-size: 13px; font-style: italic; color: #8a8a95; margin-top: 10px;\">Der angegebene Workshop-Preis gilt als Halbtagestarif f\u00fcr bis zu 12 Teilnehmer im Fernunterricht; die Preise f\u00fcr Vor-Ort- und Ganztages-Workshops finden Sie auf unserer <strong><a class=\"dfd-custom-link-decorated\" href=\"https:\/\/www.datalabsagency.com\/de\/preise-fuer-den-workshop-zur-datenvisualisierung\/\">Seite mit den Workshop-Preisen<\/a><\/strong>.<\/p>\n[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"40\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 40px;\"><\/div>[\/vc_column][\/vc_row]\n[vc_row bg_check=&#8221;row-background-dark&#8221; dfd_enable_overlay=&#8221;&#8221; el_id=&#8221;pat-faq&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"40\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 40px;\"><\/div>[vc_column_text css=&#8221;&#8221; item_animation=&#8221;transition.fadeIn&#8221;]\n<p style=\"text-align: center;\"><span style=\"font-family: Qwigley; font-size: 36pt;\">Fragen und Antworten<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-family: 'Bebas Neue'; font-size: 36pt;\">Marketing-Dashboards<\/span><\/h2>\n[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 40px;\"><\/div>[dfd_accordion style=&#8221;style-3&#8243; active_section=&#8221;1&#8243; font_size=&#8221;18&#8243; tab_title_google_fonts=&#8221;yes&#8221; tab_title_custom_fonts=&#8221;font_family:Arvo%3Aregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; icon_size=&#8221;14&#8243;][vc_tta_section title=&#8221;Was ist ein Marketing-Dashboard?&#8221; tab_id=&#8221;1685677784578-172f9372-59216fce-87a69a68-2eae&#8221;][vc_column_text css=&#8221;&#8221;]\n<p style=\"text-align: center;\">Stellen Sie sich ein Marketing-Dashboard als eine einzige Oberfl\u00e4che vor, auf der Sie die Kampagnenleistung, den Website-Traffic und die Ausgabendaten einsehen k\u00f6nnen \u2013 Daten, die normalerweise auf verschiedenen Plattformen und \u00fcber separate Zug\u00e4nge verf\u00fcgbar sind. Anstatt jeden Monat einen neuen Bericht zu erstellen, \u00f6ffnet Ihr Team ein Dashboard, das bereits Ihre <strong>Power BI-<\/strong> oder <strong>Tableau-Daten<\/strong> widerspiegelt, ganz gleich, wie Sie diese derzeit erfassen. <\/p>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Auf welchen Plattformen erstellen Sie Marketing-Dashboards?&#8221; tab_id=&#8221;1685677784323-438be9dd-da0e6fce-87a69a68-2eae&#8221;][vc_column_text css=&#8221;&#8221;]\n<p style=\"text-align: center;\">Ihr Dashboard l\u00e4sst sich \u00fcberall dort einbinden, wo sich Ihre Daten bereits befinden \u2013 in der Regel in <strong>Power BI<\/strong> oder <strong>Tableau<\/strong>. Das Ziel ist ein Dashboard, das Ihr Team kontinuierlich nutzt und das auf Ihren bestehenden Berichtstools aufbaut. <\/p>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Wie viel kostet ein ma\u00dfgeschneidertes Marketing-Dashboard?&#8221; tab_id=&#8221;1685677784395-526dd6ff-b9c26fce-87a69a68-2eae&#8221;][vc_column_text css=&#8221;&#8221;]\n<p style=\"text-align: center;\">Es gibt keine einheitliche Preisliste f\u00fcr Marketing-Dashboards \u2013 jeder Aufbau wird individuell auf Ihre Datenquellen und KPIs zugeschnitten und als feste Projektkosten veranschlagt, sobald wir das Anforderungsprofil verstanden haben. Die am ehesten vergleichbaren ver\u00f6ffentlichten Richtwerte sind unser <strong>Stundensatz von 250 AU$ f\u00fcr<\/strong> die Beratung zur Datenvisualisierung sowie die Spanne <strong>von 3.000 bis 8.000 AU$ pro Workshop-Tag<\/strong> f\u00fcr eine moderierte Entwicklungssitzung; bitten Sie um ein Angebot f\u00fcr Ihr spezifisches Dashboard. <\/p>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Bieten Sie anstelle einer Sonderanfertigung auch einen Workshop an?&#8221; tab_id=&#8221;1685677784507-83427dcb-7a756fce-87a69a68-2eae&#8221;][vc_column_text css=&#8221;&#8221;]\n<p style=\"text-align: center;\">Ja. Wenn Sie diese Kompetenz intern aufbauen m\u00f6chten, bietet unser <strong><a class=\"dfd-custom-link-decorated\" href=\"https:\/\/www.datalabsagency.com\/de\/datenvisualisierungs-schulung-workshops-kurse\/workshop-zur-gestaltung-grossartiger-unternehmens-dashboards\/\">Workshop \u201eDesigning Great Dashboards\u201c<\/a><\/strong> vermittelt dieselben Gestaltungsprinzipien wie eine Live-Teamsitzung und ist bereits ab <strong>4.600 AU$<\/strong> f\u00fcr einen halben Tag im Fernunterricht erh\u00e4ltlich. <\/p>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;K\u00f6nnen Sie das Dashboard auf der Grundlage unserer vorhandenen Kampagnendaten erstellen?&#8221; tab_id=&#8221;1786584255290-781b75e9-21a0&#8243;][vc_column_text css=&#8221;&#8221;]\n<p style=\"text-align: center;\">Ja. Wir verbinden das Dashboard mit Ihren bestehenden Datenquellen und Berichtstools, anstatt von Ihnen zu verlangen, die Art und Weise zu \u00e4ndern, wie Ihr Team Kampagnen bereits nachverfolgt. Das ist der Unterschied zwischen einer Vorlage und einem Dashboard, das speziell f\u00fcr Ihre Kan\u00e4le entwickelt wurde.  <\/p>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;K\u00f6nnen Sie ein KI-gest\u00fctztes Marketing-Dashboard entwickeln?&#8221; tab_id=&#8221;faq-mdash-ai-2026&#8243;][vc_column_text css=&#8221;&#8221;]\n<p style=\"text-align: center;\">Damit sind zwei verschiedene Dinge gemeint, und beide werden angeboten. <strong>KI-gest\u00fctztes Design<\/strong> bedeutet, dass das Dashboard unter Einbeziehung von KI entworfen und erstellt wird \u2013 auf diese Weise l\u00e4sst sich eine ma\u00dfgeschneiderte L\u00f6sung heute schneller realisieren als fr\u00fcher. <strong>KI im Dashboard<\/strong> bedeutet, dass es so gestaltet werden kann, dass Ihr Team Fragen in nat\u00fcrlicher Sprache stellen kann, anstatt nur die Diagramme zu lesen. In beiden F\u00e4llen ist das Ergebnis ein <strong>Power BI-<\/strong> oder <strong>Tableau-Dashboard<\/strong>, \u00fcber das Ihr Team selbst verf\u00fcgt. 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data-mobile_size=\"20\" style=\"height: 40px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row]\n[vc_row bg_check=&#8221;row-background-dark&#8221; css=&#8221;.vc_custom_1691550358421{background-color: #2f2e3a !important;}&#8221; el_id=&#8221;pat-article-1&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"60\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 60px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1ec42 dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1ec42\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h3 class=\"widget-sub-title dfd-sub-title \" style=\"font-size: 38px; line-height: 32px; \">Beginnen Sie mit den Fragen, nicht mit den Diagrammen<\/h3><h2 class=\"widget-title dfd-title \" style=\"font-size: 70px; line-height: 64px; \">\n<p style=\"text-align: center;\">Wie wir ein Marketing-Dashboard gestalten<\/p>\n<\/h2><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1ec42 .dfd-heading-module .widget-title {margin-bottom:20px;}.dfd-heading-6a9f800e1ec42.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"15\" data-mobile_resolution=\"480\" data-mobile_size=\"19\" style=\"height: 20px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]\n<p style=\"line-height: 22px; text-align: left;\">Ich beginne jedes Marketing-Dashboard-Projekt mit einem kurzen Gespr\u00e4ch und nicht mit dem Abruf von Daten. Welche Entscheidungen trifft Ihr Team tats\u00e4chlich jede Woche anhand dieser Daten? Welche Kampagnen werden ausgesetzt, welche Kan\u00e4le erhalten mehr Budget, welche Zahlen flie\u00dfen in den Montagsbericht ein? Diese Antworten bestimmen das Layout, lange bevor ich <strong>Power BI<\/strong> oder <strong>Tableau<\/strong> \u00f6ffne.   <\/p>\n<p style=\"line-height: 22px; text-align: left;\">Die meisten Marketingteams erfassen bereits eine Vielzahl von Kennzahlen \u2013 Impressionen, Klicks, Ausgaben, Konversionen, Kosten pro Lead \u2013, die sich auf <strong>f\u00fcnf oder sechs Plattformen<\/strong> verteilen. Die Aufgabe des Dashboards besteht nicht darin, jede verf\u00fcgbare Kennzahl anzuzeigen.   <\/p>\n<p style=\"line-height: 22px; text-align: left;\">Dadurch werden <strong>die wenigen Kennzahlen, auf die Ihr Team tats\u00e4chlich reagiert<\/strong>, an einem Ort zusammengefasst und so angeordnet, dass der Zusammenhang auf einen Blick erkennbar ist, anstatt in einer Tabelle unterzugehen. Die Kennzahlen, die diese Auswahl nicht \u00fcberstehen, sind diejenigen, die seit Beginn der Berichterstattung durch die Plattform niemand mehr aufgerufen hat. <\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]\n<p style=\"line-height: 22px; text-align: left;\">Ich entwerfe zun\u00e4chst das Layout, bevor ich mich mit Farben oder Diagrammtypen befasse. Eine Ansicht zum Kampagnenvergleich, eine \u00dcbersicht \u00fcber die Ausgaben im Vergleich zum Budget und eine Aufschl\u00fcsselung nach Kan\u00e4len erfordern drei verschiedene Diagrammformen \u2013 nicht eine einzige Vorlage, die auf alle drei Bereiche ausgedehnt wird. Wenn <strong>man das Layout von vornherein richtig gestaltet<\/strong>, verhindert man, dass das fertige Dashboard zu einem weiteren Bericht wird, den niemand \u00f6ffnet. <\/p>\n<p style=\"line-height: 22px; text-align: left;\">Sobald das Layout festgelegt ist, erfolgt die Erstellung in dem Tool, in dem Ihre Daten bereits vorliegen. Wenn Ihr Team Berichte \u00fcber <strong>Power BI<\/strong> erstellt, wird das Dashboard dort angelegt \u2013 siehe unser <strong><a class=\"dfd-custom-link-decorated\" href=\"https:\/\/www.datalabsagency.com\/de\/microsoft-power-bi-dashboards-und-berichte\/\">Artikel zum Thema \u201ePower BI-Dashboard-Design\u201c<\/a><\/strong> . Bei <strong>Tableau<\/strong> -Implementierungen wird derselbe Prozess befolgt. <\/p>\n<p style=\"line-height: 22px; text-align: left;\">Dashboards, die noch lange nach Abschluss eines Projekts genutzt werden, liefern jedes Mal, wenn sie ge\u00f6ffnet werden, eine konkrete Antwort auf eine konkrete Frage. Das Ziel: <strong>ein Tool<\/strong>, das <strong>Ihr Team an einem Montagmorgen \u00f6ffnet<\/strong> \u2013 und keinesfalls ein Vorzeigeprojekt. <\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"80\" data-normal_resolution=\"1024\" data-normal_size=\"80\" data-tablet_resolution=\"800\" data-tablet_size=\"60\" data-mobile_resolution=\"480\" data-mobile_size=\"76\" style=\"height: 80px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]\n[vc_row bg_check=&#8221;row-background-dark&#8221; anchor=&#8221;related-workshops&#8221; css=&#8221;.vc_custom_1691550371769{background-color: #2f2e3a !important;}&#8221;][vc_column]<div class=\"dfd-delimier-main-wrapper cr-animate-gen \" data-animate-type = \"transition.expandIn\" ><div id=\"dfd-delimiter-6a9f800e1ece6-374\"  class=\"dfd-delimier-wrapper dfd-delimiter-with-text \"  style='text-align:left; ' ><span class=\"delim-center\">\r\n\t\t\t\t<span class=\"text dfd-content-title-small\" style=\"font-family:Qwigley; font-weight:400; font-style:normal; font-size: 30px; line-height: 38px; \">Zwei Workshops, die Otto leitet\u2026<\/span>\r\n\t\t\t<\/span><script type=\"text\/javascript\">(function($) {$(\"head\").append(\"<style>#dfd-delimiter-6a9f800e1ece6-374 .delim-center span:before, #dfd-delimiter-6a9f800e1ece6-374 .delim-center span:after { border-bottom-style:dotted; height:1px; border-bottom-width:1px; margin-top: -0.5px; ; } <\/style>\");})(jQuery);<\/script><\/div><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"dfd-info-banner style-04  dfd-image-scale text-center\" ><h3 class=\"info-box-title \" style=\"\">Gro\u00dfe Dashboards entwerfen<\/h3><h4 class=\"info-box-subtitle widget-sub-title \" style=\"\">Team-Workshop<\/h4><div class=\"image-cover dfd-img-lazy-load\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 200 200'%2F%3E\" data-src=\"https:\/\/www.datalabsagency.com\/wp-content\/uploads\/2017\/04\/Marketing-Dashboard-Data-Visualization-Workshop-Small-1-200x200.png\" alt=\"Designing Great Dashboards workshop \u2014 a laptop showing a business dashboard\"  width=\"200\" height=\"200\" class=\"info-banner-image \" \/><\/div><div class=\"content-wrap\"><div class=\"wrap-delimiter\"><div class=\"delimiter\" ><\/div><\/div><div class=\"description\" style=\"\">Erfahren Sie, wie Sie Dashboards besser gestalten k\u00f6nnen \u2013 ganz gleich, welches Tool Sie daf\u00fcr verwenden.<\/div><\/div><a href=\"https:\/\/www.datalabsagency.com\/de\/datenvisualisierungs-schulung-workshops-kurse\/workshop-zur-gestaltung-grossartiger-unternehmens-dashboards\/\" title=\"Workshop \u201eEntwurf hervorragender Dashboards\u201c\"  class=\"full-box-link\"><\/a><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"50\" data-normal_resolution=\"1024\" data-normal_size=\"50\" data-tablet_resolution=\"800\" data-tablet_size=\"50\" data-mobile_resolution=\"480\" data-mobile_size=\"50\" style=\"height: 50px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"dfd-info-banner style-04  dfd-image-scale text-center\" ><h3 class=\"info-box-title \" style=\"\">Visualisierung f\u00fcr den modernen Marketer<\/h3><h4 class=\"info-box-subtitle widget-sub-title \" style=\"\">Team-Workshop<\/h4><div class=\"image-cover dfd-img-lazy-load\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 200 200'%2F%3E\" data-src=\"https:\/\/www.datalabsagency.com\/wp-content\/uploads\/2017\/04\/Marketing-Data-Visualization-Workshop-Small-1-200x200.png\" alt=\"Visualization for the Modern Marketer workshop \u2014 a marketing team working through campaign data\"  width=\"200\" height=\"200\" class=\"info-banner-image \" \/><\/div><div class=\"content-wrap\"><div class=\"wrap-delimiter\"><div class=\"delimiter\" ><\/div><\/div><div class=\"description\" style=\"\">Daten zu Werbung, Kampagnen und Kanalberichten.<\/div><\/div><a href=\"https:\/\/www.datalabsagency.com\/de\/datenvisualisierungs-schulung-workshops-kurse\/workshop-datenvisualisierung-fuer-modernes-marketing\/\" title=\"Workshop \u201eVisualisierung f\u00fcr den modernen Marketingfachmann\u201c\"  class=\"full-box-link\"><\/a><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"50\" data-normal_resolution=\"1024\" data-normal_size=\"50\" data-tablet_resolution=\"800\" data-tablet_size=\"50\" data-mobile_resolution=\"480\" data-mobile_size=\"50\" style=\"height: 50px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column]<div class=\"dfd-delimier-main-wrapper cr-animate-gen \" data-animate-type = \"transition.expandIn\" ><div id=\"dfd-delimiter-6a9f800e1f4da-7101\"  class=\"dfd-delimier-wrapper dfd-delimiter-with-line \"  style='text-align:left; ' ><span><span class=\"line\" style=\"border-bottom-width:1px; border-bottom-style:dotted; \"><\/span><\/span><\/div><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"40\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 40px;\"><\/div>[\/vc_column][\/vc_row]\n[vc_row bg_check=&#8221;row-background-dark&#8221; css=&#8221;.vc_custom_1691550358421{background-color: #2f2e3a !important;}&#8221; el_id=&#8221;pat-article-2&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"15\" data-mobile_resolution=\"480\" data-mobile_size=\"19\" style=\"height: 20px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1f570 dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1f570\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h3 class=\"widget-sub-title dfd-sub-title \" style=\"font-size: 38px; line-height: 32px; \">Gegr\u00fcndet im Jahr 2012, nach wie vor praxisorientiert<\/h3><h2 class=\"widget-title dfd-title \" style=\"font-size: 70px; line-height: 64px; \">\n<p style=\"text-align: center;\">Wer steckt hinter diesen Armaturenbrett-Designs?<\/p>\n<\/h2><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1f570 .dfd-heading-module .widget-title {margin-bottom:20px;}.dfd-heading-6a9f800e1f570.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"15\" data-mobile_resolution=\"480\" data-mobile_size=\"19\" style=\"height: 20px;\"><\/div>[vc_column_text css=&#8221;&#8221;]\n<p style=\"line-height: 22px; text-align: left;\">Ich habe <strong>die Agentur \u201eThe Datalabs Agency\u201c<\/strong> im Jahr 2012 in Melbourne gegr\u00fcndet, nachdem ich mich bei <strong>National Geographic<\/strong> mit visuellem Storytelling befasst hatte. Dieser Hintergrund pr\u00e4gt bis heute meine Sichtweise auf ein Marketing-Dashboard: Es ist in erster Linie ein Mittel der visuellen Kommunikation und erst in zweiter Linie eine Datenverbindung. <\/p>\n<p style=\"line-height: 22px; text-align: left;\">Seitdem habe ich Dashboards und BI-Styleguides f\u00fcr Kunden wie <strong>Mercedes-Benz<\/strong>, <strong>Adidas<\/strong> und <strong>UPS<\/strong> erstellt und dar\u00fcber hinaus Unternehmensschulungen zu <strong>Power BI<\/strong> und <strong>Tableau<\/strong> durchgef\u00fchrt \u2013 siehe unser <strong><a class=\"dfd-custom-link-decorated\" href=\"https:\/\/www.datalabsagency.com\/de\/tableau-dashboard-designer\/\">Tableau-Dashboard-Design<\/a><\/strong> \u2013 sowie zum Thema Data Storytelling durchgef\u00fchrt. Marketing-Dashboards geh\u00f6ren zu den h\u00e4ufigsten Anfragen: Jedes Marketingteam ben\u00f6tigt irgendwann den Nachweis dar\u00fcber, was eine Kampagne tats\u00e4chlich bewirkt hat. <\/p>\n<p style=\"line-height: 22px; text-align: left;\">Ich bin nach wie vor bei jedem Projekt direkt an den Designentscheidungen beteiligt. Die Arbeit an Dashboards, insbesondere im Marketingbereich, belohnt diejenigen, die bereits an gen\u00fcgend Kampagnenbesprechungen teilgenommen haben, um zu wissen, <strong>welche Zahlen tats\u00e4chlich eine Entscheidung beeinflussen<\/strong> und welche lediglich dazu dienen, eine Folie zu f\u00fcllen. <\/p>\n<p style=\"line-height: 22px; text-align: left;\">Wie geht es bei der Datenvisualisierung weiter? Ich denke, Sie wissen, worauf ich hinauswill: <strong>k\u00fcnstliche Intelligenz<\/strong>. Wohin f\u00fchre ich die <strong>Datalabs Agency<\/strong>? Die Antwort ist dieselbe.   <\/p>\n[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"38\" style=\"height: 40px;\"><\/div><div class=\"dfd-delimier-main-wrapper \" ><div id=\"dfd-delimiter-6a9f800e1f662-2014\"  class=\"dfd-delimier-wrapper dfd-delimiter-with-icon  with-icon\"  style='text-align:left; ' ><span class=\"delim-left\">\r\n\t\t\t\t<span class=\"line\" style=\"border-bottom-color:#4a48601C;border-bottom-width:1px; border-bottom-style:dotted; \"><\/span>\r\n\t\t\t<\/span><span class=\"delim-center\">\r\n\t\t\t\t<span class=\"center-arrow\" style=\"width:60px; height:60px;border-color:#4a48601C;\">\r\n\t\t\t\t\t<span class=\"inner-wrapper-icon\"><i class=\"featured-icon fa fa-solid fa-circle-arrow-down\" style=\"color:#c39f76;font-size:30px;\"><\/i><\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span><span class=\"delim-right\">\r\n\t\t\t\t<span class=\"line\" style=\"border-bottom-color:#4a48601C;border-bottom-width:1px; border-bottom-style:dotted; \"><\/span>\r\n\t\t\t<\/span><script type=\"text\/javascript\">(function($) {$(\"head\").append(\"<style>#dfd-delimiter-6a9f800e1f662-2014.dfd-delimiter-with-icon .inner-wrapper-icon i:hover{color:#e9e9e9 !important;}<\/style>\");})(jQuery);<\/script><\/div><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"40\" data-normal_resolution=\"1024\" data-normal_size=\"40\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"38\" style=\"height: 40px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]\n[vc_row anchor=&#8221;data-visualizer&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-mlvp-jquery&#8221; layer_image=&#8221;35828&#8243; parallax_sense=&#8221;20&#8243; css=&#8221;.vc_custom_1691584688253{background-color: #2f2e3a !important;}&#8221;][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"50\" data-normal_resolution=\"1024\" data-normal_size=\"50\" data-tablet_resolution=\"800\" data-tablet_size=\"50\" data-mobile_resolution=\"480\" data-mobile_size=\"50\" style=\"height: 50px;\"><\/div>[vc_column_text css=&#8221;&#8221;]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div><div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1f754 dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1f754\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h4 class=\"widget-sub-title dfd-sub-title \" style=\"font-family:Arvo; font-weight:700; font-style:italic; color: rgba(255,255,255,0.89) !important; \">Das Daten-Design-Unternehmen f\u00fcr KI und Visualisierung<\/h4><h2 class=\"widget-title dfd-title \" style=\"font-size: 126px; line-height: 136px; \"><strong>Die Datalabs Agentur<\/strong><\/h2><div class=\"dfd-heading-delimiter dfd-img-lazy-load\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1f754.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:dashed;border-bottom-width:3px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-6a9f800e1f754 .dfd-heading-module .widget-title {margin-bottom:10px;}.dfd-heading-6a9f800e1f754.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" data-normal_resolution=\"1024\" data-normal_size=\"30\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"30\" style=\"height: 30px;\"><\/div>[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"50\" data-normal_resolution=\"1024\" data-normal_size=\"50\" data-tablet_resolution=\"800\" data-tablet_size=\"50\" data-mobile_resolution=\"480\" data-mobile_size=\"50\" style=\"height: 50px;\"><\/div>[\/vc_column][\/vc_row]\n[vc_row bg_check=&#8221;row-background-dark&#8221; dfd_enable_overlay=&#8221;&#8221; dfd_row_config=&#8221;full_width_content_paddings&#8221;][vc_column]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"90\" data-normal_resolution=\"1024\" data-normal_size=\"90\" data-tablet_resolution=\"800\" data-tablet_size=\"90\" data-mobile_resolution=\"480\" data-mobile_size=\"90\" style=\"height: 90px;\"><\/div>[\/vc_column][vc_column width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1785211940353{padding-top: 0px !important;}&#8221; col_shadow=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C.35)&#8221; col_shadow_hover=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C.35)&#8221;]<div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1f842 dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1f842\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h3 class=\"widget-sub-title dfd-sub-title \" style=\"font-size: 50px; line-height: 40px; \">Vorlagen, Anleitungen, Raster, Symbole\u2026<\/h3><h2 class=\"widget-title dfd-title \" style=\"font-size: 100px; line-height: 90px; \">Kreative Design-Elemente \u00bb<\/h2><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1f842 .dfd-heading-module .widget-title {margin-bottom:20px;}.dfd-heading-6a9f800e1f842.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;]<div id=\"dfd-image-layers-6a9f800e1f892-4420\" class=\"dfd-image-layers-wrap  layers-center\"><div class=\"dfd-layer-container fadeIn\"><div class=\"dfd-layer-centered\" style=\"-webkit-transform: translate(-90%, -5%); -moz-transform: translate(-90%, -5%); -o-transform: translate(-90%, -5%); transform: translate(-90%, -5%); \"><div class=\"dfd-layer-item dfd-img-lazy-load\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 3376 3200'%2F%3E\" data-src=\"https:\/\/www.datalabsagency.com\/wp-content\/uploads\/2026\/07\/Analysts-Toolkit-SampleBox.png\" alt=\"Box showing a product kit\"  width=\"3376\" height=\"3200\" \/><\/div><\/div><\/div><script type=\"text\/javascript\">(function($) {$(\"head\").append(\"<style>#dfd-image-layers-6a9f800e1f892-4420 .dfd-layer-container .dfd-layer-item {-webkit-transition-duration: 0.5s; -moz-transition-duration: 0.5s; -o-transition-duration: 0.5s; transition-duration: 0.5s;}#dfd-image-layers-6a9f800e1f892-4420 .dfd-layer-container:nth-child(1) .dfd-layer-item {-webkit-transition-delay: 0s; -moz-transition-delay: 0s; -o-transition-delay: 0s; transition-delay: 0s;}<\/style>\");})(jQuery);<\/script><\/div>[\/vc_column][vc_column column_bg_check=&#8221;column-background-dark&#8221; col_shadow=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C.35)&#8221; col_shadow_hover=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C.35)&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;]<div id=\"dfd-image-layers-6a9f800e1fb05-4094\" class=\"dfd-image-layers-wrap  layers-center\"><div class=\"dfd-layer-container fadeIn\"><div class=\"dfd-layer-centered\" style=\"-webkit-transform: translate(50%, -17%); -moz-transform: translate(50%, -17%); -o-transform: translate(50%, -17%); transform: translate(50%, -17%); \"><div class=\"dfd-layer-item dfd-img-lazy-load\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 3376 3200'%2F%3E\" data-src=\"https:\/\/www.datalabsagency.com\/wp-content\/uploads\/2026\/07\/Analysts-Toolkit-SampleBox.png\" alt=\"Box showing a product kit\"  width=\"3376\" height=\"3200\" \/><\/div><\/div><\/div><script type=\"text\/javascript\">(function($) {$(\"head\").append(\"<style>#dfd-image-layers-6a9f800e1fb05-4094 .dfd-layer-container .dfd-layer-item {-webkit-transition-duration: 0.5s; -moz-transition-duration: 0.5s; -o-transition-duration: 0.5s; transition-duration: 0.5s;}#dfd-image-layers-6a9f800e1fb05-4094 .dfd-layer-container:nth-child(1) .dfd-layer-item {-webkit-transition-delay: 0s; -moz-transition-delay: 0s; -o-transition-delay: 0s; transition-delay: 0s;}<\/style>\");})(jQuery);<\/script><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;5\/6&#8243;]<div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1fb7e dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1fb7e\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h3 class=\"widget-sub-title dfd-sub-title \" style=\"font-size: 50px; line-height: 40px; \">Erwerben Sie F\u00e4higkeiten in den Bereichen Visualisierung und Storytelling\u2026<\/h3><h2 class=\"widget-title dfd-title \" style=\"font-size: 100px; line-height: 90px; \">\u00ab Hervorragende Kurse zum Thema Daten-Design<\/h2><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1fb7e .dfd-heading-module .widget-title {margin-bottom:20px;}.dfd-heading-6a9f800e1fb7e.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div>[\/vc_column_inner][vc_column_inner]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" 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style=\"width:60px; height:60px;border-color:#4a48601C;\">\r\n\t\t\t\t\t<span class=\"inner-wrapper-icon\"><i class=\"featured-icon fa fa-solid fa-circle-arrow-down\" style=\"color:#c39f76;font-size:30px;\"><\/i><\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span><span class=\"delim-right\">\r\n\t\t\t\t<span class=\"line\" style=\"border-bottom-color:#4a48601C;border-bottom-width:1px; border-bottom-style:dotted; \"><\/span>\r\n\t\t\t<\/span><script type=\"text\/javascript\">(function($) {$(\"head\").append(\"<style>#dfd-delimiter-6a9f800e1fc1e-8748.dfd-delimiter-with-icon .inner-wrapper-icon i:hover{color:#e9e9e9 !important;}<\/style>\");})(jQuery);<\/script><\/div><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"20\" data-normal_resolution=\"1024\" data-normal_size=\"20\" data-tablet_resolution=\"800\" data-tablet_size=\"20\" data-mobile_resolution=\"480\" data-mobile_size=\"20\" style=\"height: 20px;\"><\/div>[\/vc_column][\/vc_row]\n[vc_row bg_check=&#8221;row-background-dark&#8221; dfd_enable_overlay=&#8221;&#8221; dfd_row_config=&#8221;full_width_content&#8221;][vc_column column_bg_check=&#8221;column-background-dark&#8221; dfd_column_responsive_enable=&#8221;dfd-column-responsive-enable&#8221; css=&#8221;.vc_custom_1634688972759{padding-right: 6% !important;padding-left: 6% !important;}&#8221; responsive_styles=&#8221;padding_left_desktop:40|padding_right_desktop:40|padding_left_tablet:40|padding_right_tablet:40|padding_left_mobile:30|padding_right_mobile:30&#8243; col_shadow=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221; col_shadow_hover=&#8221;box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)&#8221;]<div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-center style_02 dfd-heading-6a9f800e1fc7d dfd-disable-resposive-headings\" id=\"dfd-heading-6a9f800e1fc7d\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h3 class=\"widget-sub-title dfd-sub-title \" style=\"\">Einige der namhaften Marken, mit denen Otto zusammengearbeitet hat\u2026<\/h3><h2 class=\"widget-title dfd-title \" style=\"color: #ffffff !important; font-weight:bold; \"><strong>Otto Ottingers bemerkenswerte Kunden<\/strong><\/h2><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6a9f800e1fc7d .dfd-heading-module .widget-title {margin-bottom:10px;}.dfd-heading-6a9f800e1fc7d.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:10px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div><div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"30\" 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