Salespeople and their managers are extremely time-poor and extremely focused on their job: selling.
They don’t have a lot of time to read through endless sales reports or to click through tab-after-tab of Excel spreadsheets. They need to see their sales totals, their effectiveness at closing deals, and their performance to target. Even more importantly from their managers’ perspectives is how they can improve, what methods are effective, and what does the future bring.
Data Visualisation Idea
Why not send out a personalised infographic sales report, tailored individually to each sales person? One beautiful sheet of visualised data, detailing all the key performance indicators (KPIs), targets, volumes, opportunities for future sales, and team performance metrics. Design it simply, beautifully — give them a visual that values their intelligence and their ability to make tactical adjustments of their sales methods, on the types of leads they pursue, and of the product mix which they sell. Do this and you’re sure to lift moral, and most importantly your sales effectiveness. Sales numbers are good; visualised sale insights are better.
Implementation
Datalabs is skilled in the psychology and interpretation of data. Salespeople are looking to incentivised, looking to get better, looking for the ‘inside track’ to understanding where their next lead might come from. The answer is in your data. But your current reports are hiding those answers. Datalabs has worked with numerous sales teams and sales organisations. We can help unlock the insights that are in your Customer Relationship Management (CRM) database. We can analyse the qualified leads from your marketing automation software or your digital marketing data. And when we do we can design your sales force the best, most insightful interface, a business intelligence dashboard that communicates quickly the need-to-know-now data and also allows for users to model sales scenarios, like increasing margins, the impact of discounting, or possibly the expansion into new markets or products.
Products and Services Used in this Data Visualisation Idea
Data Analysis, Infographic Reports, Business Intelligence Dashboards