Your presentation can be cinematic. Data can be persuasive, engaging, and even shocking. If you have a compelling data story to tell, then present it in a way that is engaging, clear and powerful.
Data presentations in PowerPoint have come a long way since the days of Excel. There’s new software, new techniques, and like fashion, there are new trends in data visualisation that are being used. If it’s important enough to present in front of an audience, it’s important to design your data with the latest tools.
Look at your audience from an entertainment lens first — coming from a business background, you might be prone to put important metrics like revenue, profitability, customer acquisition, and shareholder value on a presentation pedestal, confusing your story and losing your audience in a haze of meaningless data.
Using the techniques available, stories will stay in the minds of the audience long after the presentation has ended. We can design long presentations with the use of animated slides, charts and graphs as well as help integrate animation and video into the presentation. We can use the presentation as the basis of a large content campaigning for your website or annual report.
Believe in stories with an opinion and sound data analysis, so that a time-poor executive or an easily distracted audience will leave with your important insights and your opinions in the front of their minds. Nearly every employee dreads public speaking, and nearly every executive wants to reach the heights of Apple’s Steve Jobs with his or her presentation. Get the confidence to influence and entertain your audience. It all starts with designing your data well.
It’s inherently quantified, so there’s trust in what the data is saying. It just needs a story, a visual story. Bring together the science of visual analytics with the artful techniques of fiction and non-fiction storytelling.
Does your story have a villain (a competitor), is this a coming-of-age tale (from start-up to established business), have you — personally — helped in your own way to turn around a business unit (the protagonist undergoes a change)? The audience in your presentation understands these characters and narratives in a story; they’re exposed to stories countless times a day. That’s how we understand and link information together.