Modern marketing teams need to be visual storytellers. They need to be experts in analytics. They need to be skilled in data visualisation.
The Data Visualisation for Modern Marketing Workshop can give your digital marketers the inside knowledge as to how to design marketing dashboards, how to aggregate insights into exciting, visual reports, and how to choose the most effective metrics to communicate in their presentations, in their stories.
Datalabs is a creative data design and visual analytics agency.Our data visualisers have designed marketing data tools, interactive experiences, and analytics dashboards for enterprise and government clients over the years. We’ve seen the types of data, the varied software tools, and the expanding data sets that modern marketers are now tasked with. The techniques we’ve put into the Data Visualisation for Modern Marketing Workshop have been used in data designs for companies, such as CommBank, SEEK, iSelect, Monash University, NAB, Accenture, ANZ, Adelaide Crows, Marriott Hotels, City of Melbourne, and Maurice Blackburn.
In training your marketing team, Datalabs will look at your existing way of reporting. We’ll workshop better, more visual methods to communicate marketing success and show ways to visualise risk, alerts, and downward trending metrics effectively, saving your marketing executives time in understanding how your larger marketing system is performing.
See for yourselves how great marketing teams are visualising their data. See what’s possible with a Chief Marketing Officer (CMO) dashboard looks like. Finally understand how data from SEO, email newsletters, AdWords, marketing automation software, and social media can be aggregated, simplified, and designed beautifully.
We’ll look at the complexity of marketing systems, the silos of data, the constant inflows from social media and web analytics. To take on these new challenges, modern marketing needs new thinking: visual thinking. Together, Datalabs’ data visualisers will help map with workshop attendees where your company’s marketing data is coming from, arrive at the important marketing metrics that drive your company, and with our data visualisation methodology, workshop attendees will then design their own interfaces, infographic reports, and dashboards.
Where marketing data meets design and storytelling, the Data Visualisation for Modern Marketing Workshop aims to inspire marketers who want to improve their skills now. This workshop is geared for companies and government agencies, in groups of 8 people or more. Individual tutoring is available for executive-level employees only (C-Suite, Directors and above). Availability is limited. The Workshop is designed to run for four hours.
Contact Datalabs about hosting this workshop for your marketing team today.
* Datalabs’ “Data Visualisation for Modern Marketers” Workshop is delivered in English only.
Translation, if desired, should be arranged by the host company.