Geo-mapping and geospatial data visualisations are popular topics at Datalabs (yes, we’re aware of how geeky that sounds). When we speak with clients or internally we often find that ideas, data and concepts of data visualisation can be drawn back to an interactive data map and we’ve used this project to show/explore how that map data works.
The map is interactive and the user can explore the geographic region that interests them. They can see the same data breakdown across the chosen region. This style of map is useful for showing groupings and clusters. In this example, we can see a higher instance of motor vehicle accidents around population centres and major roads (especially leading in or out of major centres). This project used Google Maps’ API so there were limited design inputs and our developer Jonas designed the charts and interface.
Melbourne is the largest grouping due to size but as you can scroll in, the user can compare smaller subsets or regions within Melbourne and others of comparable size outside Melbourne.
The application of this map and style of data visualisation is almost limitless. In the past we’ve used this type of map to show population growth, peak hour traffic clusters, member data for clubs and sports, infrastructure building projects and roll out, and, point of sale data.
A great looking, usable and scalable map that show the massive possibilities of interactive map data visualisations.
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